We sometimes come across newspaper articles on how hair replacement has changed someone’s life. This is true but usually behind the sad story (and the usual before and after pictures) there is little new to report. Particularly guilty of running juicy articles are the tabloids where they will dedicate one or two pages to a particular business extolling their virtues and how they have this “revolutionary” new procedure.
The truth is that this revolutionary procedure is probably one that we have quietly been offering in Scotland for many years, perhaps even a decade or two. At Hair Technology International we are often offered the opportunity to tell the wider public about what we do but we feel that confidentiality is more important than headlines. For this reason you will never see us parading customers in the newspapers for the sake of a few moments in the limelight.
A recent article in a very popular tabloid amounted to little more than free publicity – give a back story and the mandatory before and after shots and provided there is a “human interest” (i.e. hook to catch the reader) chances are the article will be published without question. The same applies with transplant clients where marketing spiel is repeated as fact in exchange for attention grabbing pictures. Having spoken to some of the editors dealing with these articles they find it difficult to confirm whether or not the articles are totally accurate they believe they are print worthy. Perhaps this is something that the governing authorities should look at, since the articles are rarely if ever objective so don’t provide a balanced view.
Unfortunately this is what we come against – stories being published without proper scrutiny all for the sake of filling a page.
At Hair Technology International we are different. Behind every headline is a real person and we will always respect their privacy even if it means we aren’t in the news..
If you are looking for professional discrete care, call or email us.